Benji Hobson
Graphic Design, Design
Eco Oreo
About the Project
This project was an exercise in thinking sustainably, finding ways to decrease and/or eliminate packaging waste, promoting the importance of recycling, and reimagining a brand in an eco-friendly way. The biggest challenge was maintaining solid brand identity and recognition while exploring wildly different visuals for the brand to convey its new eco-conscious approach.
About Benji Hobson
Benji Hobson is a detail-oriented graphic designer with experience in everything from branding work to 3-D motion graphics. He is passionate about creating eye-catching, informative, and unique content, and is always looking for new ways to build and expand his skills. Benji thrives when working with others and is very receptive to feedback. He loves going on wild adventures with his wife, but is also quite happy at home with a warm cup of coffee and a good book.
Visit Benji’s website: http://benhobson.com
Follow Benji on Instagram: @bendrumma
“I am happy to select Benji Hobson because he is a creative and curious designer. He makes exceptional work and is a great student in the classroom who is always willing to give his colleagues critical and helpful feedback.”
-Debra Kayes Halpern, Associate Professor of Instruction, Design